Before You Post

When it comes to social media marketing, small details make a big difference. Before you hit post on that Reel, there are two simple but powerful things you should always do. First, add on-screen captions to your video. Not only does this make your content more accessible, but it also keeps viewers engaged longer — even when they’re watching with the sound off.

Next, make sure you’re using trending audio that’s less than 7 days old. Instagram’s algorithm loves fresh, popular sounds, and pairing your content with the right track can instantly boost visibility. These two easy adjustments can literally double your Reel’s reach and get your brand in front of a wider audience.

In 2025’s social landscape, attention is currency — and you can’t afford to miss the mark. Stay sharp, stay current, and optimize your content before you post. Want more social media marketing tips like this? Follow along and let’s grow your brand together.